10 great examples of responsive website
From portfolios to online shops, ten sites that feel at home on every screen, and what you can learn from each of them.
The best responsive websites don't just fit every screen; they feel designed for it. Across the portfolios, shops and product sites we admire, the same patterns come up again and again.
What the great ones have in common
- Navigation that becomes simpler on small screens, not just smaller.
- Product photos that stay large and swipeable on a phone.
- Buttons sized for thumbs and placed where thumbs can reach them.
- Animations that are toned down, not removed, on smaller devices.
- Pages that load in under two seconds on a mobile connection.
Borrow the principle, not the look
Copying another site's layout rarely works for your brand. Instead, note why an example feels effortless on your phone, then apply that reason to your own content. That's how a site ends up both responsive and recognisably yours.